{ Privacy }

INTRODUCTION
Magnificent Egos, a business unit of Magnificent Egos Apparel LLC, recognize that your privacy and the protection of your personal information are important to you. This statement discloses how Magnificent Egos help protect your personal information while using the Magnificent Egos online store Web site and ME Services. By using the Magnificent Egos online store Web site and ME Services, you consent to the data practices described in this statement.

COLLECTION OF PERSONAL INFORMATION
When you register for the Magnificent Egos online store Web site and ME Services, you will be asked to provide certain personal information that will be stored in your "profile." The profile contains various personal information which may include, but not be limited to, the following: (1) e-mail address, (2) first and last name, (3) country, (4) state or territory and (5) ZIP code. In addition to the information in your profile, the Magnificent Egos online store Web site and Magnificent Egos may also collect and store the IP address of your computer or other networking device, which may be needed to operate various features of the Magnificent Egos online store Web site and ME Services. We may also collect data pertaining to your online transactions, purchase history, and Web site usage patterns. When you register for the Magnificent Egos online store Web site and ME Services, you may be asked to create a password for your account. You may also be requested to provide secret questions and secret answers. You use your secret questions and answers to help verify your identity to Magnificent Egos when there are account issues, such as needing to reset your password.

USE OF YOUR PERSONAL INFORMATION
Magnificent Egos will not sell or rent your personal information to third parties. Magnificent Egos will not use or share your personal information in a manner that differs from what is described in this Privacy Policy without your prior consent. Magnificent Egos use your personal information for the operation and maintenance of your Magnificent Egos online store Web site and Magnificent Egos account and the ME Services. For example, we use your e-mail address to send you a welcome e-mail message when you first sign up on the mailing list. You must respond to this e-mail in order to validate that you are the owner of the e-mail address associated with the Magnificent Egos online store Web site and Magnificent Egos account. Failure to respond to the e-mail and verify the address within the time stated in the email will cause the Magnificent Egos online store Web site and Magnificent Egos account to become inactive. This process is designed to verify the validity of the e-mail address and to help prevent e-mail addresses from being used without permission in the creation of Magnificent Egos online store Web site and Magnificent Egos accounts. As part of the Magnificent Egos online store Web site and ME Services, we may recommend for your consideration various products and merchandise. Accordingly, we may analyze data pertaining to your online transactions, purchase history, and Web site usage patterns on Web sites so that we can make recommendations suited especially to you. We may also send you periodic e-mails about special events or exclusive offers.

GENERAL DISCLOSURE OF PERSONAL INFORMATION
Magnificent Egos may occasionally hire other companies to provide limited services on our behalf, such as answering customer support inquiries. Magnificent Egos will only provide these companies with those pieces of your personal information needed to deliver the services, and the companies and their employees are prohibited from using that personal information for any other purpose. Magnificent Egos may share your personal information with third parties in order to fulfill a service or transaction you may have requested. Magnificent Egos may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to legal requirements or comply with legal process served on Magnificent Egos; (b) protect and defend the rights or property of Magnificent Egos; or (c) act under exigent circumstances to protect the personal safety of users of the Magnificent Egos online store web site and Magnificent Egos Service, or the public.
MANAGING YOUR PERSONAL INFORMATION
You can always add, update, or make other changes to the information in your Magnificent Egos online store Web site profile.

SHARING YOUR PERSONAL INFORMATION
If you choose, you may opt-in to various features which may be available as part of the Magnificent Egos online store Web site and ME Services which allow the voluntary sharing of information between you and a group of Magnificent Egos online store Web site and Magnificent Egos users designated by you (i.e. a wish list). In this way, the Magnificent Egos online store Web Site and Magnificent Egos users who are listed on each other's wish list can view information about one another's online transactions and other types of information; for example what merchandise is being purchased by the members of the wish list.

SECURITY AND STORAGE OF YOUR PERSONAL INFORMATION
Magnificent Egos are committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer systems with limited access, which are located in controlled facilities. You must type the correct password to access your information. It is your responsibility to ensure the security of your Magnificent Egos online store Web site and Magnificent Egos account password and not to reveal this information to others. Personal information collected by Magnificent Egos may be stored and processed in the United States or any other country in which Magnificent Egos or its affiliates, subsidiaries, or agents maintain facilities. By using the Magnificent Egos online store Web site and Magnificent Egos Service, you consent to any such transfer of information outside of your country.

OPERATIONAL INFORMATION
Some "operational" information is used by the ME Services in order to operate your account properly and provide the services you have requested. This operational information does not include the personal information that you provide as part of your Magnificent Egos profile, but may include, for example, the following: the date on which your Magnificent Egos online store Web site profile was last updated, whether your e-mail address has been verified, whether your account has been deactivated, what browser you are using, the IP address of your computer or other networking device, and other similar types of information. Operational information may be shared with third parties to the extent necessary to provide Magnificent Egos online store Web site and ME Services.

AGGREGATE INFORMATION
We may collect and analyze information about your use of the Magnificent Egos online store Web site and ME Services as aggregated with the use of the ME Services by other users ("Aggregate Information"); for example, overall usage patterns of Magnificent Egos online store Web site and Magnificent Egos users, the total number of Magnificent Egos online store Web site and Magnificent Egos users, the percentage of Magnificent Egos online store Web site and Magnificent Egos users who are female, or in a certain age range, or who live in a particular region, etc., or the percentage of Magnificent Egos online store Web site and Magnificent Egos users who are also consumers of various other products and services. The collection and analysis of Aggregate Information is important in the operation and enhancement of the Magnificent Egos online store Web site and ME Services and other business purposes. Aggregate Information may be compiled in reports and disclosed, sold, licensed or rented to third parties. However, since Aggregate Information does not include any information which can be used to individually identify you or any other Magnificent Egos online store Web site and Magnificent Egos user, it is not possible for the third party recipient of the Aggregate Information to use it to identify or contact you.

USE OF COOKIES
A cookie is a very small text file that a Web site saves to your computer's hard disk to store information that you provide about yourself or to store your preferences. The Magnificent Egos online store Web site and ME Services may use cookies when you sign in to the Magnificent Egos online store Web site. The Magnificent Egos online store Web site and ME Services store your unique identifier, the time you signed in, and Magnificent Egos online store Web site and Magnificent Egos profile information in an encrypted cookie on your hard disk. The cookie allows you to move from page to page at the participating site without having to sign in again on each page. The Magnificent Egos online store Web site and ME Services may also use cookies to improve the sign in experience. For example, the Magnificent Egos online store Web site and ME Services may store your user name in a cookie that will remain on your computer after you sign out. This cookie allows your user name to be entered automatically, so that you will only need to type your password the next time you sign in. You may have the ability to accept or decline cookies using the settings on your browser. However, if you choose to decline cookies, you may not be able to sign in or use the Magnificent Egos online store Web site and ME Services.

CHANGES TO THIS PRIVACY POLICY
Magnificent Egos may occasionally update this Privacy Policy. When we do, we will also revise the "last updated" date at the bottom of the Privacy Policy. Magnificent Egos will obtain your consent for any updates to this Privacy Policy that expand the sharing or use of your personal information in ways not disclosed in this Privacy Policy.

CONTACT US
If you have questions regarding this Privacy Policy, please submit your question to customer support online at Customer Service.

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